BDRPL collects some personally identifiable information about its users as part of the registration process, like name including first and last name, email address, mobile number, and contact details including postal code. Some other information like demographic profile including age, gender, education, nature of occupation, etc. and information about the pages visited on the site, the links clicked, frequency of page access and any such browsing information may also be stored for increasing the efficiency of services to our users. The information collected by online and offline means, like surveys, personal interviews, feedbacks, etc. may be collected and combined together to derive trends, customer profiling, usage patterns, and other such information. The Website and third-party vendors, such as Google, use first-party cookies (like Google Analytics cookie) and third-party cookies (like DoubleClick cookie) to provide information, optimize usage and serve advertisements on the basis of the user’s previous visits on the website.
BDRPL endeavours to use your personal information to develop and provide promotional offers and personalized features to you on the website and through other channels. BDRPL may also share this information with its channel partners and business associates to contact you when necessary to provide the services requested by you or as deemed necessary to enhance your user experience. The said information may also be used for product line improvement, new product category development, surveys (both online and offline), customer connect programs, lucky draws, notification of any contests (either directly or through any of the channel partners, sponsors, third-party agencies running the contest or any other business associate) and any subsequent reward intimation to be provided to you. BDRPL will also use the said information to send various promotional and advertising materials to you either directly, through its business associates or through Google Ad network on third party websites. You may customize Google Display network ads by using the Ads Preference Manager and opt out of Google Analytics for Display Advertising. Information about customers as a user group, demographic group or social group (excluding any information that may reveal your identity) covering areas such user behaviour, transactional patterns and trends, product preferences, buying behaviour and other such information may be provided to partners, associates or other third parties for the purpose of creating better services and develop or source more desirable products for the users, or for conducting market research and other analysis, either statistical or otherwise, for obtaining a better understanding of the users’ buying behaviour. BDRPL will use the information to preserve transaction history as governed by existing laws or policy.
BDRPL respects the privacy of its users. BDRPL does not trade, rent, or share any personal information of any of our users with any third party except when it is required to provide the services sought by you, or to enrich the products and services rendered by us or to overall enhance your user experience.
BDRPL, or any of its partners or associates, uses tracking technology to gain better understanding of user experience and browsing trends on our website. However, no personally identifiable information is shared with any third party. Any information shared is on an aggregate basis.
Confidentiality and Security:
BDRPL follows the generally accepted industry standards of security to safeguard the personally identifiable information given by you, both during the transmission of data and after it reaches our server. It may be noted by you that no means of transmission over the internet, or any method of electronic storage, is 100% secure. We strive to deploy commercially acceptable means to protect your personal information; however, we cannot guarantee its absolute security. By using this website, you agree that BDRPL will have no liability for disclosure of your information due to errors in transmission or unauthorized acts of any of the third parties.
Our employees have limited access to your personal information. Only those employees who need the information to provide product or service to you are entitled to access need-based part of your personal information.
You may correct or update any information that you have provided. The website allows you to change the data online. In the event of loss of access, you can send an email to [email protected].
Blue Dot Retail Pvt. Ltd.
F-47, IInd Floor, D.B. Gupta Market,
Karol Bagh, New Delhi – 110 005 India
Phone: +91 96509 44222
Email Id: [email protected]